Problem: Alesong wants to avoid being perceived as snobbish or exclusive due to its more upscale pricing and experience it is trying to sell, but this narrative can be changed by creating a warm and welcoming environment through their uniquely brewed beer, tasting room, and customer mailing list. 

Opportunity:  To increase awareness and acceptance of Alesong's unique approach to brewing and consumption of beer so it can expand the customer base and achieve financial success both in the near and longer term.

Approach: In addition to providing Alesong with promotional materials for their newest bottle release, our team set them up with a two-week social content calendar and a full public relations plan so they can succeed in the future. Below is a brief outline of our plan and some of our collateral.